Nicole Campbell

Nicole Campbell boasts a fiercely flourishing career as an entrepreneur, educator, and professional speaker. To this list she has now added ‘author’. Driven by a passion for empowerment, she represented Jamaica at MIT’s Junior Summit and was selected to address then UN Secretary General Kofi Annan at just 13 years old. She was subsequently featured in local and international media, including CNN and Nickelodeon and was chosen as one of “20 Teens Who Will Change the World” by Teen People Magazine.

She is a graduate of the St. Andrew High School for Girls, and completed her high school studies at Phillips Academy ‘Andover’ in Massachusetts, before going on to earn an undergraduate degree in Economics from Princeton University in 2006. Nicole also studied at Stanford University’s Summer Institute and the University of London, where she earned a Master’s Degree in Globalization and Development.

Nicole returned to Jamaica immediately to join the Ministry of Education where she served as Senior Policy Analyst to the then Minister of Education, now Prime Minister, the Most Hon. Andrew Holness. At 25, Nicole resigned from the Ministry to start AIM Educational Services – with just two students. Nicole sites her decision to tap into her passion for human development in education as one of the best she’s made. Today, AIM sees hundreds of students and delivers an average return of over 5000% to parents – results Nicole attributes to a strong, motivated team whose focus remains on possibilities, not problems.

In late 2016, Nicole started the AIM Higher Foundation with a mandate to identify, develop and empower promising low-income students so that they too can access unlock their potential through access to tertiary education. Her vision is to inspire youth globally to AIM Higher.

Parents seek Nicole for the impact she has on their teenagers – how she pushes them to adopt empowering perspectives and to create possibilities for their futures, with their present actions. Her passion for empowerment extends beyond the classroom to the boardroom and beyond. Noted for her no-nonsense, yet practical approach, Nicole addresses corporate and public audiences on the subject of maximizing potential in their personal and professional lives. Each year she speaks at high schools across Jamaica and has spoken for companies including Access Financial, Caribbean Broilers, JMMB, Sagicor Jamaica and Scotiabank. She leads online training workshops on creating personal Vision Boards and creating action plans in order to unlock one’s vision and purpose. Nicole also serves on the Boards of the Early Childhood Commission, the HEART Trust/NTA, the Jamaica Tertiary Education Committee and the CHASE Fund in Jamaica.

Inspired by a request from a security guard who witnessed one of her interviews, in 2017 she published her first book “Make It Count” to spread her message further than it has gone before. She continuously strives to be an inspiration and leader in her field, and thrives on hearing success-stories of the lives she has touched. In her own words, “everything that I do is really an extension of my passion to empower people – to me, nothing can match the excitement and sense of fulfillment I get from helping people to grow in confidence and realize their potential.”

She is wife to reggae artiste Assassin aka Agent Sasco (Jeffrey Campbell), mom to 5-year old LC, 6-year-old Joshua and ‘bonus-mom’ to 11-year-old Ally. She loves taking videos of her kids and posting them to her favorite social media platform: Instagram. A self-professed inspirational quote junkie, her personal motto is “AIM High and Be Bold” and her mission is to squeeze every ounce of life, from life.

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