Rita Littles Scott was born in High Point, North Carolina. Her career in the broadcasting field began in sales with WGHP Television, Greensboro/High Point, North Carolina. Rita has held numerous positions in television sales including positions with WJW in Cleveland, Ohio and Cap Cities/ABC National Sales in Chicago, Illinois before eventually moving back to the Carolinas as Local & National Sales Manager at WBTV in Charlotte. Rita relocated to Charleston to become National Sales Manager at WCSC-TV, was promoted to General Sales Manager and in 1999 was appointed Vice President and General Manager.
Live 5 WCSC is Charleston’s CBS affiliate and the number one station in ratings and revenue and has a robust digital platform to include web and mobile. In 2010, the station launched a second digital channel “Live 5 Plus” on 5.2 and September 2011 “Bounce Charleston” the first over the air network targeting the African American community on 5.3.
Rita is active in the community; serving on numerous Boards to include Southeastern Virtual Institute for Health Equity and Wellness, Trident United Way Women’s Leadership Council, Charleston Police Fund, Debi’s Kids, International African American Museum, The Sophia Institute and is also a member of the Nielsen Alliance. In 1999, Mayor Riley and the City of Charleston honored her as the first African American woman to become General Manager of an affiliate television station, naming October 21 in her honor.